Sponsors & brand partners
Carson partners with a small number of food, apparel, and wellness brands whose products he actually uses in his own training and daily life. Every sponsorship runs through the same editorial, brand-safety, and reporting discipline that Pure Strength runs on — so partnering looks more like working with an agency than negotiating with an influencer.
Current partnerships
This section will be populated as partnerships are announced. No logos here until the ink is dry.
Categories we’re actively building
Protein-forward food
Especially high-protein ice cream and frozen desserts. Carson’s nutrition philosophy is protein-first — it’s in every public interview he’s given. A partnership with a brand in this lane is authentic, on-brand, and built into the content already.
Open conversation with: see sponsor kit.
Travel-friendly wellness
Sleep, recovery, mobility tools that fit in a carry-on. Carson’s audience travels constantly.
Apparel
Training apparel that holds up to bodyweight work — pull-ups, handstands, floor work. Not “fitness fashion.”
Nutrition
Protein powder, real-food snacks, hydration — anything Carson would already recommend a client in Tier Two or Tier Three coaching.
Brand safety posture
- Editorial. No profanity, no political content, no gambling, no adult content adjacency.
- Faith-aware. Carson’s Christian faith is part of the public brand. Partner brands are not required to share it, but content will not be modified to hide it.
- Pre-approval. Every sponsored post is reviewed by the Pure Strength ops team before publish.
- Disclosure. FTC-compliant disclosure on every sponsored post, across every platform, without exception.
- Exclusivity windows. Category exclusivity available for 12-month partnerships and longer.
Campaign formats
Carson partners on campaigns, not one-off posts. Standard formats:
- YouTube integration — a 60–90-second integration inside a full-length video on the flagship channel (724K subs)
- YouTube dedicated — a full-length video built around the product’s use case
- TikTok + Reels short-form package — a set of 3–5 short-form vertical videos over a two-week window
- Podcast mention — a pre-roll or mid-roll on Carson’s appearances (including Evolved Prose)
- Newsletter takeover — a Thursday newsletter dedicated to the partner’s category
- Blog + SEO package — a long-form post on carsonteagarden.com with optimized landing-page support for partner SEO goals
- LinkedIn thought-leadership series — optional add-on for B2B-adjacent brands aiming at the executive audience
Request the sponsor kit
The sponsor kit is a PDF with audience demographics (YouTube, IG, TikTok, LinkedIn), campaign formats and rate cards, case studies from past partnerships, and the brand-safety brief. It’s not public — brand teams request it with a work email.
For direct outreach: partnerships@carsonteagarden.com. We answer within one business day.
Brand-safe by design
Before anything else, let’s name the thing sponsors actually worry about. Most fitness creators with 724,000 subscribers are one post away from a controversy, a beef, or a take that pulls your logo into a news cycle you did not sign up for. I am not that.
- Family-friendly by default. No profanity, no nudity, no “shock content.” Content you could show at a Monday morning all-hands.
- Faith-anchored. My identity is rooted in scripture, not in the algorithm. That buys predictability — I am not going to reinvent myself to chase a trend.
- No political or culture-war takes. Pure Strength is about training, discipline, and recovery. It is not a platform for anything else.
- Clean history. Eight years of content, 800 videos, zero deleted posts for reasons a brand would care about. You can audit the entire back catalog.
- Operator backing. Pure Strength runs with a BlitzMetrics operator layer behind it. Dennis Yu has been a Facebook Studio-award-winning brand operator since Facebook launched. Your account gets an agency, not a solopreneur.
Who you reach through Carson
The headline number is 724,000 YouTube subscribers. The number that matters more is the one I rarely put in a rate card: the audience profile.
Reach
- 724K+ YouTube subscribers (primary channel)
- 250M+ lifetime YouTube views
- 170K+ Instagram followers
- 2.4M+ TikTok likes across short-form content
- 800+ videos in the public archive
- 30-day rolling reach across platforms regularly lands in the tens of millions
Audience shape
- Core demo: men and women 18 to 44 who train at home or in small gyms
- Secondary demo: men 45 to 70 — my high-ticket coaching clients and the fastest-growing segment of the audience
- Intent: self-improvement, discipline, faith, and functional fitness — not aesthetic shortcuts
- Geography: US-heavy with meaningful UK, Canada, Australia secondary
Why it converts for brands
- Audience trusts me — the comments section reads like a locker room, not a flame war
- Purchase intent is real — these are people who buy protein, buy supplements, buy equipment, and book coaching
- Retention is high — 8-year-old channel with a compounding subscriber base, not a flash-in-the-pan creator
How I work with brands
One of the reasons execution feels different with Pure Strength is because you are not negotiating with a creator — you are working with an operator who has built a brand. Here is what that looks like in practice.
- Brief alignment. We talk first. What is the product, who is the buyer, what are the non-negotiables, what is the story you want told? I will tell you straight up if the fit is not right.
- Concept design. We build two or three content concepts together. Long-form YouTube integration, Shorts and TikTok burst, challenge series, testimonial, or owned-and-operated landing page — the format follows the story.
- Creative approval. You see the script, the hook, the angle, and the product placement before we shoot. No surprises, no “that is not how we talk about it” on release day.
- Production. Filmed and edited in-house at Pure Strength production quality. Subtitles, thumbnails, and platform-specific cuts included.
- Publish and promote. Cross-platform release across YouTube, Instagram, TikTok, and Facebook, with the option to support with paid media through the BlitzMetrics team.
- Performance report. A post-campaign report with the numbers that actually matter — reach, view-through, engagement rate, comment sentiment, and where applicable, trackable traffic to your landing page.
Sponsorable formats — with examples
Every format below is proven on my channel. Pick one, or we mix. Each example is a real recent video.
Transformation storytelling
Long-form narrative around a real transformation. Natural home for food, supplement, and apparel brands — the story is the wrapper, the product is the tool inside it.
Challenge or skill demo
High-engagement short. Perfect for supplement, recovery, and equipment brands that want to be in the frame while something athletic is happening.
Minimal-equipment lifestyle
The “no-gym, no-excuses” message that defines Pure Strength. Best fit for brands that position around accessibility — protein-at-home, home-gym equipment, travel fitness.
Entertainment-first fitness
High-view short-form that makes strangers laugh. Great for brand awareness placements where reach beats conversion intent.
Ready to talk?
If you are a brand manager at a food, supplement, recovery, or apparel company and you have read this far, we are probably a fit. Email partnerships@carsonteagarden.com with the basics — product, audience you want to reach, and the campaign window. I respond personally.